Food Retailer

Donnybrook Fair

Donnybrook Fair is one of Ireland’s leading premium food retailers, operating flagship stores in Morehampton Road, Greystones, Malahide, and Stillorgan.

Cross Refrigeration provides retail refrigeration, HVAC, and full 24/7 nationwide service support across all five locations.

Client Challenge

Donnybrook Fair operates in high-expectation retail environments where food quality, presentation, and consistency directly affect brand perception and revenue. Systems needed to:

Maintain tight temperature control for fresh and prepared foods
Support premium display standards
Deliver strong sustainability performance
Be backed by genuine 24/7 nationwide service cover
Scale reliably across multiple sites

Any downtime or inconsistency carried immediate commercial and reputational risk.

Our Solution

Our solution was developed around the client’s requirements to deliver reliable performance and commercial certainty.

Retail refrigeration systems

Cross supplies and maintains premium retail refrigeration across all stores, including:

Multideck displays
Glass door chilled and frozen cabinets
Deli and patisserie counters
CO₂ and low-GWP refrigeration systems
Bespoke solutions integrated with high-end retail interiors

Each system is designed for performance, efficiency, and visual presentation.

HVAC and store climate control

Cross delivers high-efficiency HVAC systems that:

Maintain comfortable customer environments
Support food preparation and ventilation requirements
Reduce energy usage through smart control and zoning

This creates consistent in-store conditions without excessive energy demand.

24/7 nationwide service & maintenance

All sites are supported by Cross’ true nationwide service network.

24/7/365 emergency response
Planned preventative maintenance
Performance monitoring and reporting
Dedicated account management across all locations

This ensures rapid response and minimal disruption.

Outcome

Donnybook Fair chose Cross because we bring proven expertise in premium retail refrigeration, delivering consistently across multiple sites.

Our team has strong knowledge of energy-efficient and CO₂ systems, backed by reliable nationwide 24/7 service coverage. With one partner managing design, delivery, and long-term support, clients enjoy a seamless, dependable experience.

Our solutions ensure consistent refrigeration performance across all stores, improving food presentation and product integrity. Integrated HVAC enhances customer comfort, while rapid service response reduces downtime. Over the long term, stores benefit from energy efficiency and sustainability gains.